Tag: development

Director Of Development

Working within the larger music enterprise through a neighborhood pageant did not work both. Sitting in the Health Alliance for Austin Musicians office last summer, waiting for an eye examination, I realized not one of the musicians there were at a day job.

I’ve written in this space about how hospitals can and ought to be using music to provide consolation for sufferers; never has this been extra true. I’ve written at some size about JTBD considering, and find it helpful with respect to helping define marketing and go-to-market strategic thinking. Now, in this unprecedented time — a time in which many musicians have seen their income go to zero as a result of lack of ability to tour — it’s important to think when it comes to the job to accomplished for music. Listening to him on the cellphone in the automotive doing band enterprise day by day offered … Read More

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